Spotify is already working with 12 independent podcasters to leverage the subscription option. The company isn't offering much info there, but it says more details on partners and features are coming soon. For creators who host podcasts elsewhere, the company says it's working on technology that would allow existing listeners to use that log-in information to stream subscriber-exclusive items on Spotify. Creators can designate specific episodes as subscriber-only before publishing them to Spotify and other platforms.
Spotify's program will be accessible through Anchor, the all-inclusive podcast production platform it bought in 2019. And when it does ask for its share, it will only demand five percent of the revenue. The big difference this and what Apple has proposed is that Spotify won't take a cut for the first two years except for transaction fees. Spotify has announced a paid subscription platform that allows podcasters to charge extra for exclusive content. The company said it would test paid subscriptions back in February, but today it made things official. Almost immediately following Apple's announcement of a paid podcast subscription platform last week, reports began to circulate that Spotify would soon announce details on a service of its own.
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